Websites that turn visitors into customers.
Clearly designed, accessible and at a fixed price. Built on research and behavioral psychology, not gut feeling.
Free Assessment AssessmentfreeAnalysisfrom €600Improvefrom €1,300New websitefrom €2,200See all prices
Beautiful before. Now easy to book, too.
What I did:
- UX audit of the old site and a custom design system.
- Available dates right on the first screen.
- The location at a glance instead of buried in text.
- Clear menu, instant language switch, WCAG contrast.
- From clickable prototype to a finished, animated website in Webflow.
Design that fits you.
Every brand gets its own style. The experience always stays clear.
Why visitors don't get in touch.
Three mistakes that cost you customers every day.
Tap a card to see an example.
Three steps to more inquiries.
Start wherever it suits you.
Understand
I find out what your customers need and where they get stuck.
Design
You see a clickable prototype before anything gets built.
Build
I build your finished website, accessible and for every device.
Choose only what you really need.
Fixed prices. You only pay for what you really need.
★ Recommended startWebsite Check (UX Audit)I find out why visitors don't inquire or buy.from €600
I review your website through your customers' eyes, on desktop and mobile. I also check accessibility under the EU Accessibility Act. Duration: about 1 week.
- Report with every barrier
- Tested on desktop and mobile
- Accessibility checked
Free AssessmentI look at your website and name the 3 biggest barriers.free
I look at your website through your customers' eyes and email you the 3 biggest barriers. Duration: 24 hours.
- Seen through your customers' eyes
- The 3 biggest barriers
- Free and no obligation
Quick Website TestReal people test your site. You get the results within a few days.from €350
Real people test your site on their phones. I show you where they get stuck. Duration: about 3 to 5 days.
- Tests with real people
- Tested on mobile
- List of changes
Customer Interviews & TestingI talk to your customers and find out what they really need.from €850
I talk to 5 of your customers and test your site or a prototype with them. Duration: about 2 to 3 weeks.
- 5 interviews
- Tests with your customers
- Prioritized list
Improve Your WebsiteI make your site clearer and build the changes in directly.from €1,300
I redesign your most important pages and build the changes directly into your website. Duration: about 2 to 4 weeks.
- Redesigned pages
- Built in directly
- Your tech stays the same
New websiteI plan, design and build your new website until it is live.from €2,200
I plan, design and build your new website until it is live. Duration: about 4 to 6 weeks.
- Planning and design
- Built and live
- Edit texts and images yourself
Francis HaupolterUX researcher, designer and product builder
I understand why people buy, and I design your website around it.
More than four years of research, psychology and behavioral science. The result: websites that sell.
What professionals from IBM, PepsiCo and Truper say about my work.
“Her background in the social sciences gives her a strong foundation to understand human behavior and translate it into well-founded design decisions.”
“She combines user research with creative thinking and turns complex challenges into clear, effective results.”
“She always stood out for her drive to understand users' needs. Very responsible, committed and with a great eye for detail.”
Frequently asked questions
Your question isn't here?
Write to me →
Do you only design websites?
No. I design websites, web apps and mobile apps. I support you from the first research to the finished design or the finished website.
Do you also work with my team or my developers?
Yes. I hand over clickable prototypes, a design system and clear documentation, so your team can continue right away.
Does the accessibility law apply to me?
For many businesses yes, for very small ones often not. It's best to check this legally. My websites meet WCAG AA, the standard the law requires.
Can I change images, texts and prices myself later?
Yes. At handover I show you step by step how to change texts, images and prices.
Will my website be found on Google?
Yes. I build every page so Google can read it well: clear headings, fast loading and good descriptions. Good rankings usually take a few months.
Free: the 3 biggest barriers on your website.
Within 24 hours by email. Then you decide in your own time.